If you’d questioned me not long ago easily are wanting something OkCupid must render, I would personally address which have a great resounding “zero.” I’m not at all the net dating professional of the workplace and you will according to my personal limited experience therefore the stories off family and you will acquaintances, the results off internet dating tend to vary from outright terrible to “meh.”

This is exactly why OkCupid totally astonished and you will delighted myself into the release of its the fresh campaign. Brand new promotion spends brilliant, fun, often a little unique photographs and you will plainly features the brand new phrase “DTF”, making such advertising provocative and hard to ignore. The good thing? OkCupid reimagines one F keyword with the newest phrases one to change the meaning so you can energizing possibilities eg “right down to be fabulous” otherwise “down to flea industry.”

On authoritative OkCupid writings, it give an explanation for motivation towards strategy stating, “anything must transform, once the trouble with sentences such as for instance DTF is that too many some body, especially female, never delight in the question or even the framework. From inside the a recently available poll out-of 60,000 OkCupid profiles, nearly 80% of women told you there’s excess focus on being DTF from inside the relationships today.” The brand new venture details which discontentment to the most readily useful hook-upwards programs which have jokes and you can fun. Continue reading The newest promotion, done by Wieden + Kennedy, extremely requires a challenging glance at the downfalls out of relationships today →